About us
Brand Introduction
A Leading Integrated Gold and Jewellery Operation Service Provider in China
Founded in 1999, Swiky Jewellery has, through nearly three decades of development, grown into a leading integrated gold and jewellery operation service provider in China, encompassing research and development, manufacturing, wholesale and sales, and marketing services.

 For five consecutive years, the company has been ranked among China’s Top Ten Gold Jewellery Processing Enterprises, and has served as a joint promotion partner for Heritage Gold and Hard Pure Gold with the World Gold Council, as well as a promotional supply partner of the Platinum Guild International (PGI)Its product portfolio comprehensively covers Heritage Gold, 5G Gold, Pure Gold, Premium Pure Gold, 3D Hard Gold, 5D Hard Gold, Heritage Gold with gemstone setting, 5G gemstone setting, 5D gemstone setting, 18K Gold, 4D18K Gold, 22K Gold, Platinum, and more.

25 +
years of industry accumulation
2
major R&D centers
100000
industrial park
10
China’s Top Ten Gold
Jewellery Processing Enterprises
200 +
product patents
1000 +
employees
Fashion Swiky

From fashionable K-gold to Cool-Gold, from 18K gold and 22K gold to the stylistic inheritance and revolutionary breakthroughs of 5G Gold, and from practical wedding gold and Italian luxurious brushed gold to cross-disciplinary creations such as Intangible Heritage · Suzhou Folding Fans, Swiky leads the fashion-driven transformation of the gold and jewellery industry.

Innovation Swiky
Layout
布局
Two major R&D centers plus one large-scale industrial park, forming a powerful and comprehensive production infrastructure.
Team
团队
A professional design and R&D team of more than 50 specialists.
Products
产品
Over 6,000 new designs developed annually, with more than 100 new products launched every week.
Service Swiky
Customer First
客户为先
Swiky consistently places customers at the core, deeply understanding their needs, responding efficiently to their concerns, and pursuing excellence in service through continuous innovation.
Strategic Synergy
战略协同
With strategic alignment at its core, Swiky ensures efficient resource integration and coordinated execution through dedicated zones, dedicated personnel, and professional services, supporting the sustainable growth of partner brands.
Business Philosophy
经营理念
Founded on principles of integrity, pragmatism, benevolence, reputation, stability, and win–win cooperation, Swiky’s business philosophy shapes its corporate culture and earns long-term trust from clients and partners alike.
Strict Quality Control
严格品控
A rigorous product quality inspection system forms the foundation, with 37 quality-control procedures strictly overseeing every stage from raw materials to finished products.
Driving the Future
Focus
Professionalism, dedicated research, and singular commitment.
Professionalism, dedicated research, and singular commitment.
Excellence
Precision insight, premium strategies, and refined operations.
Precision insight, premium strategies, and refined operations.
Distinctiveness
Characteristic and differentiated development.
Characteristic and differentiated development.
Innovation
新工艺、新产品、新技术、新赛道
New craftsmanship, new products, new technologies, and new arenas.
Development Milestones
Entrepreneurial Beginnings
1999 - 2004
Transformation and Advancement
2005 - 2011
Strategic Upgrade
2012 - 2024
Boundless Innovation
2025–Present
1999
Entrepreneurial Beginnings
Swiky Jewellery (then operating under its predecessor entity) relocated from Shantou to Shenzhen.
2000
Entrepreneurial Beginnings
Swiky took the lead in introducing international fashion jewellery concepts and advanced manufacturing techniques, including Italian K-gold technologies, into the domestic market.
2004
Entrepreneurial Beginnings
The Swiky Jewellery brand was formally established,
marking the commencement of its brand-oriented development.
2005
Transformation and Advancement
Swiky was the first in the industry to propose the concept of “Fashion Gold.”
2007
Transformation and Advancement
The Cool Gold fashion gold brand was successfully launched.
2008
Transformation and Advancement
Swiky pioneered the industry’s first seamless, solder-free U-Platinum premium platinum products.
The Swiky Swiky brand was recognized as a “Well-Known Brand in China’s Jewellery Industry.”
Swiky was appointed as a Standing Council Member of the Gems & Jewelry Trade Association of China and a Council Member of the Shenzhen Gold & Jewelry Association.
2009
Transformation and Advancement
Swiky obtained ISO 9001:2008 Quality Management System certification for the first time.
The company innovatively introduced 18K Gold, creating a new category in the gold market.
Swiky was honored with the title of “Guangdong Famous Brand Product.”
2010
Transformation and Advancement
Swiky was recognized by the World Gold Council as an “Excellent Manufacturer of Fine Pure Gold Products.”
2011
Transformation and Advancement
The Swiky trademark was designated a “China Well-Known Trademark”
by the Trademark Office of the State Administration for Industry and Commerce.
2012
Strategic Upgrade
A 12,000 m² production and R&D base was established at
the Shenzhen Lilang International Jewellery Industrial Park.
2014
Strategic Upgrade
The Wanxuan Gold (Au9999) product brand was officially launched.
2015
Strategic Upgrade
The Swiky Dongguan Jinqi Large-Scale Industrial Park commenced operations.
2016
Strategic Upgrade
Building upon 18K Gold, Swiky upgraded its craftsmanship and became
the first in the gold jewellery industry to introduce the 22K Gold category.
2018
Strategic Upgrade
Swiky relocated to the Gold Plaza, where a 4,000 m²
modern marketing and service center was put into operation.
2019
Strategic Upgrade
he original IP Chinese Xi Wedding Jewellery—a 5G
China chic wedding gold collection—was launched with great acclaim.
2020
Strategic Upgrade
The IBC brand-exclusive exhibition hall officially opened.
2023
Strategic Upgrade
The gemstone-setting exhibition hall was launched, and the marketing center was expanded to 6,800 m².
2024
Strategic Upgrade
Swiky initiated its digital transformation, with the official launch of the Swiky Cloud Exhibition Hall.
The Practical Wedding Gold concept was introduced, leading a new consumer trend.
Swiky was honored with the title of “Luohu District High-Quality Development Star Enterprise (2023–2024).”
2025
Boundless Innovation
Swiky formally launched the Intangible Heritage Treasures initiative, aiming over the next five to ten years to become a leading curator and authority in the collection of China’s intangible cultural heritage icons. In September, the Intangible Heritage · Suzhou Folding Fan new product launch event was held with great ceremony.
Swiky Jewellery × World Gold Council collaboration.
For five consecutive years, Swiky has served as a joint promotion partner of the World Gold Council for Heritage Gold and Hard Pure Gold Jewellery.
The New Silk Road Innovative Gold Jewellery Global Expansion Plan made its debut at the 2025 Hong Kong International Jewellery Show.
2026
Boundless Innovation
Hong Kong International Fashion Chuk Kam Jewellery Design Competition.
1999
2000
2004
2005
2007
2008
2009
2010
2011
2012
2014
2015
2016
2018
2019
2020
2023
2024
2025
2026
Honors & Certifications
Recipient of Nearly One Hundred Prestigious Awards
China Well-Known
Trademark
China Famous
Brand
China’s Top Ten Gold
Jewellery Processing Enterprises
Joint Promotion Partner
of the World Gold Council
Joint Promotion Partner of
the Platinum Guild International
2004 China Well-Known Brand in the Chinese Market
2004 China Famous Brand
2005 Vice Chairman Unit of the Gems & Jewelry Trade Association of China
2006 Standing Council Member Unit of the Gems & Jewelry Trade Association of China
2007 Designated PD Manufacturer
2008 Well-Known Brand of China’s Jewellery Industry
2009 Consumer-Trusted Gold Brand
2009 Most Competitive Brand in the Jewellery Industry
2009 Top Ten Leading Most Competitive Brands in China’s Jewellery Industry
2010 Outstanding Enterprise in China’s Jewellery Industry
2010 Excellent Manufacturer of Fine Pure Gold Products
2011 China Well-Known Trademark
2015 China’s Top Ten Gold Jewellery Processing Enterprises
2023 Joint Promotion Partner of the World Gold Council for Hard Pure Gold and Heritage Gold
2023 Outstanding Full-Industry-Chain Service Provider in China’s Gold and Jewellery Industry
2024 High-Quality Development Star Enterprise of Luohu District, Shenzhen
Exhibition Hall
A large-scale physical exhibition space of over 6,800 m²
Partner Brands
Serving more than 50 brands
Over nearly 30 years, Swiky has established strategic partnerships with more than 50 retail brands, covering over 20 mass-market retail brands and more than 30 regional retail brands, including renowned Hong Kong–funded brands such as Lukfook, Tse Sui Luen, and 3DG Jewellery.