Gallery of Treasures
Intangible Heritage Treasures · Suzhou Folding Fans
Series Introduction

In 2024, the successful inscription of the Chinese Spring Festival as UNESCO Intangible Cultural Heritage ignited a renewed flame of heritage, illuminating the beacon of millennia-old civilization.With the resurgence of cultural confidence reshaping contemporary consumption patterns, ancient gold craftsmanship has surged in popularity, awakening a renewed sense of national cultural lineage.In the autumn of 2025, Swiky Jewellery officially opened the inaugural chapter of the “Intangible Heritage Treasures” initiative.The project is dedicated to deeply exploring the priceless intangible cultural heritage of Chinese civilization within a contemporary context.Spanning multiple years and structured on an annual basis, the “Intangible Heritage Treasures” initiative will collaborate each year with a top-tier master of intangible heritage to create high-precision, heritage-themed works.By integrating consummate traditional craftsmanship with innovative design, the project enables intangible heritage to be enjoyed, worn, admired, and passed down through generations.The inaugural “Intangible Heritage Treasures” series by Swiky Jewellery focuses on the gentle elegance and enduring charm of Suzhou fan craftsmanship,presenting the “Intangible Heritage Treasures · Suzhou Folding Fans” collection.

Master Introduction
National-Level Inheritor of Intangible Cultural Heritage in Traditional Fan-Making Craftsmanship.
Representative Inheritor of the Suzhou Intangible Cultural Heritage Project of Fan-Making Techniques.
Senior Arts and Crafts Artist of Jiangsu Province and Master of Arts and Crafts of Suzhou.
The first artisan to restore fan-making techniques from the Qing imperial court collection.
Frequently invited to undertake the creation of state gifts.
Supplier of commemorative folding fans for the 2001 APEC Summit in China.
and high-standard custom ebony fans and table screens for state banquets in 2015.
Creator of commemorative gifts for the 2016 G20 Leaders’ Summit.
The founder’s “Shengfeng” brand of Suzhou fans was awarded the title of “National Treasure.”
Gold Award at the China Light Industry Consumer Goods Expo.
Gold Award of the “National Arts Cup” at the China Art & Craft Expo.
Gold Award at the China Arts and Crafts Expo.
Lead designer of the exhibition “One Fan with Numerous Crafts · Ultimate Excellence” in Paris, France.
Press conference
“Intangible Heritage Treasures · Suzhou Folding Fans”New Collection Launch
“Intangible Heritage Treasures · Suzhou Folding Fans” New Collection Launch On September 3, 2025, Swiky Jewellery successfully held its 2025 New Collection Launch at the Twenty-Four Histories Academy in Shenzhen, grandly unveiling the themed collection “Intangible Heritage Treasures · Suzhou Fans.” The launch showcased three major series—round fans, folding fans, and sandalwood fans—elegantly presenting more than one hundred exquisite fashion creations. Drawing upon the millennia-old cultural legacy of Jiangnan and revitalizing the heritage of Suzhou fans through contemporary design, the collection invites the world to appreciate the enduring charm of refined Eastern aesthetics.
Empowerment
Honored with Authoritative Recognition, Defining the Aesthetic Standard of Suzhou Folding Fans
With its distinctive design language and profound artisanal foundation, the “Intangible Heritage Treasures · Suzhou Folding Fans” collection has successfully attracted the attention of leading international media. Reporters from China Global Television Network’s business and finance programs conducted in-depth interviews on the project, presenting the innovative power of Chinese jewelry design to a global audience. Xu Jie, Director of the Brand Creative Planning and Design Center of Swiky Jewelry, was interviewed by CGTN reporters.
Reporters from China Global Television Network conducted an interview with Ms. Xu Jie, Director of Swiky Jewelry’s Brand Creative Center
As a benchmark of artistic and technical excellence within the industry, the “Intangible Heritage Treasures · Suzhou Folding Fans” series has been collected and exhibited by the Jewelry Museum of Shenzhen. This recognition not only affirms the design value of the collection, but also offers industry peers a tangible reference point for emerging trends.
Illuminating Core Commercial Districts, Reaching Millions of Precisely Targeted Audiences
To bring the beauty of design to a broader audience, “Intangible Heritage Treasures · Suzhou Folding Fans” made a high-profile debut in Shuibei’s core commercial district. Through a high-frequency outdoor media matrix, the collection established emotional connections with consumers while powerfully showcasing the brand’s strength.
Online, the campaign activated full-network channels and engaged industry opinion leaders. Through in-depth content analysis and interpretation of product value, it achieved high-frequency, precise exposure to over two million B-end professionals and C-end consumers, sparking widespread industry discussion and strong market anticipation.Driven by its distinctive design aesthetics and exceptional quality, the “Intangible Heritage Treasures · Suzhou Folding Fans” series inspired extensive cross-community influencer sharing on rednote. Fashion influencers with million-level followings visited stores and recommended the collection, while numerous creators shared wearing experiences. High-quality content continued to gain traction, forming a robust word-of-mouth matrix and providing rich, practical materials to support terminal sales.

More influencer store exploration plans are underway. Stay tuned!
Offline Event
The “Intangible Heritage Treasures · Suzhou Folding Fans” exhibition by Swiky Jewellery was unveiled in grand style, celebrating the beauty of Suzhou folding fans through a visually stunning offline presentation. The newly refreshed exhibition décor resonates with the meticulously crafted Suzhou fan creations, immersing visitors in an evocative realm of Eastern aesthetics. Here, guests gather to witness, admire, and connect emotionally, experiencing together the living, enduring allure of intangible cultural heritage.
Product Appreciation
Playing with Floral Butterflies
Master Co-Branded Series
Swiky Jewellery joins hands with Sheng Chun, a national-level inheritor of intangible cultural heritage fan-making craftsmanship and a master of Chinese fan-making art, to jointly present the “Playing with Floral Butterflies” master co-branded series.
Blooming Round Fans
Ancient Craft Series
Uses the round fan as a miniature stage for Eastern aesthetics. Adopting classic round fan forms such as begonia, banana leaf, phoenix crown, and parasol leaf shapes, the fan surfaces are adorned with auspicious floral motifs symbolizing beauty and blessing.
Resplendent Sandalwood Fans
Ancient Craft Series
Inspired by the sandalwood fan, revered as the pinnacle of fans, the “Resplendent Sandalwood Fans” series features two major craftsmanship systems: openwork color gilding and diamond-accented gemstone setting.
Imperial Radiance Folding Fan
Hard Pure Gold Series
The “Imperial Radiance Folding Fan” series draws inspiration from the Eastern folding fan as its conceptual thread. Employing modern CNC precision engraving technology.