On September 3rd, at the Twenty-Four Histories Academy in Shenzhen, Swiky Jewelry successfully held its 2025 New Product Launch Conference, grandly unveiling the themed collection Intangible Cultural Heritage Treasure·Suzhou Fans. The collection encompasses three major series: Round Fans, Folding Fans, and Sandalwood Fans, elegantly presenting over a hundred exquisite and fashionable new designs.
Dream Initiation: The Charm of Intangible Heritage
Mr. Zhuo Hancai, General Manager of Swiky Jewelry; Ms. Su Xiaohong, Deputy General Manager; Ms. Zhou Shaoling, Deputy General Manager; Ms. Sheng Chun, Master of Chinese Fan Craftsmanship and National-level Inheritor of the Intangible Cultural Heritage of Suzhou Fan Making; Mr. Huang Zhiyong, President of the Shenzhen Gold & Jewelry Association; Mr. Jia Shuchang, Head of Research, China, at the World Gold Council; Mr. Zhang Qi, Manager of Industry Expansion and Marketing, China, at the World Gold Council; Mr. Zhang Wenyang, Secretary General of the Shenzhen Gold & Jewelry Association; Mr. Wang Zhen, Director of the Shenzhen Jewelry Museum, along with distinguished representatives from the national retail industry, attended the event. The gathering brought together numerous luminaries and guests, collectively witnessing this brilliant moment.
Mr. Huang Zhiyong, President of the Shenzhen Gold & Jewelry Association, delivered the opening address. He stated that Swiky Jewelry's deep integration of intangible Suzhou fan craftsmanship with gold jewelry represents a crucial innovative move to explore new industry avenues and empower products through culture.
Subsequently, Mr. Wang Zhen, Director of the Shenzhen Jewelry Museum, gave a speech. He remarked that Swiky Jewelry, as a leading player in the Shenzhen Shuibei gold and jewelry industry, joining forces with Ms. Sheng Chun, an outstanding representative of intangible cultural heritage craftsmanship, is a model of powerful collaboration, and he expressed confidence in the complete success of this partnership.
Ms. Su Xiaohong, Deputy General Manager of Swiky Jewelry, stated that by collaborating with Ms. Sheng Chun, the national-level inheritor of Suzhou fan-making, Swiky aims to integrate Suzhou fan artistry with gold across boundaries, making intangible heritage "playable, wearable, appreciable, and inheritable as heirlooms." She affirmed the company's commitment to creating more products imbued with cultural warmth, fully showcasing the charm of Chinese intangible heritage in gold.
Amidst the eager anticipation of all guests, the new product launch ceremony commenced. As a giant Suzhou fan slowly unfurled, it heralded Swiky Jewelry's new journey in the realms of traditional cultural heritage and practical innovation.
Mr. Jia Shuchang, Head of Research, China, at the World Gold Council, provided a forward-looking analysis of the future prospects of the gold market, synthesizing domestic and international gold market trends and Chinese consumer data. His insights offered valuable references for identifying industry trends and envisioning the future.
Mr. Zhang Qi, Manager of Industry Expansion and Marketing, China, at the World Gold Council, focusing on the new global gold landscape and the challenges and opportunities facing the Chinese market, proposed actionable marketing strategies, providing practical guidance for industry practices.
Ingenuity: The Light of Inheritance
Ms. Xu Jie, Creative Director of Swiky Jewelry, delved into the creative journey behind the new collection from the perspectives of inheritance and innovation. She highlighted that intangible Suzhou fans uniquely embody the solemnity and auspicious symbolism of imperial court culture. The brand will persist in empowering traditional craftsmanship with innovative designs, seamlessly integrating it more beautifully into modern life.
Special Appearance by the Intangible Heritage Master
Ms. Sheng Chun's appearance at the conference elevated the atmosphere to a climax. As a Master of Chinese Fan Craftsmanship and inheritor of the national intangible cultural heritage "Suzhou Fan Making Skills," she elaborated on the history and culture of Suzhou fans on-site. She expressed that this cross-border collaboration with Swiky Jewelry brings an intangible cultural heritage experience integrated into daily life to the public.

Revitalization: Appreciating Gold Through the Fan's Lens
Vividly interpreted through the "Rhythm of the Fan" model show, the profound meaning of the Intangible Cultural Heritage Treasure·Suzhou Fans series was authentically presented. The fusion and collision of national style and fashion offered guests a continuously surprising visual feast.

Appreciation: Glimpsing the Splendor of Fan Shadows
Drawing inspiration from the forms of fans and integrating Eastern and Western elements, Swiky Jewelry has transformed intangible Suzhou fan craftsmanship into fashionable accessories using various gold-smithing techniques, truly realizing the beautiful vision of "bringing intangible heritage into daily life."
Swiky Jewelry ✕ Chinese Fan Craft Master Sheng Chun
The "Butterflies Frolicking with Flowers" Wedding Fan is a reproduction inspired by a treasured fan from the Palace Museum collection — the Light Blue Silk Tapestry Peony and Butterfly Round Fan with an Ebony Carved Handle from the Qing Dynasty. It integrates multiple exquisite intangible cultural heritage techniques.
[Butterflies Frolicking with Flowers] Ancient Method Series
[Blooms Palace Fan] Ancient Method Series
[Radiant Light Folding Fan] Hard Pure Gold Series
[Splendid Sandalwood Fan] Ancient Method Series
The refreshingly renewed exhibition space, complementing the brilliance of over a hundred meticulously crafted pieces, immersed attending guests in the ambiance of Eastern aesthetics. Here, people shared appreciation, admired together, and connected emotionally, experiencing the enduring charm of intangible heritage.
In the future, Swiky Jewelry will continue to explore contemporary expressions of intangible cultural heritage. Stay tuned.