On September 27th, "Swiky United, We Win" — The 7th Swiky Jewelry Corporate Culture Festival was grandly held in Shuibei, Shenzhen. That evening, the Swiky family gathered together to partake in this feast of corporate culture, embodying and passing on the core values of "Integrity, Pragmatism, and Benevolence."

Shared Dreams, Shared Journey, Enduring Legacy
The gala commenced with the rousing melody of Swiky's corporate song, "Shared Dreams, Shared Journey." The Swiky people commemorated those extraordinary times through song, conveying the power of unremitting effort.

Mr. Su Xiaohong, Chairman of Swiky Jewelry Co., Ltd.; Mr. Zhuo Hancai, Vice Chairman & General Manager of Swiky Jewelry; Ms. Su Xiaohong, Deputy General Manager; and Ms. Zhou Shaoling, Deputy General Manager, took the stage together. They jointly watered an evergreen tree with water symbolic of hope, officially marking the beginning of the 7th Corporate Culture Festival.

Swiky United, We Win
Ms. Su Xiaohong, Deputy General Manager of Swiky Jewelry, delivered a speech that propelled the festival to a new climax. She stated, "The soul of an enterprise lies in its team; and the soul of the team lies in the profound understanding and practice of our corporate culture by the company's decision-makers, leaders, and every single employee. The three words 'Integrity, Pragmatism, and Benevolence' are not only our core values but also the compass guiding every action of the Swiky people."

"Facing severe new challenges in 2024 — high gold prices, weak consumer demand, and fierce market competition — our Swiky people have shown no fear. We have embraced innovation, boldly pursued change, and taken a series of initiatives: recruiting non-industry executives in batches, continuously optimizing processes, and adjusting organizational structures. We have strengthened our commitment to brand service goals, dedicating ourselves to creating more competitive products and services. I believe that as long as we unite our efforts and strive together, we will surely forge a new path for Swiky and reach new heights belonging to us, the Swiky people!"
See the Benchmark, Become the Benchmark:
"Swiky Stars" Shining Night
The Corporate Culture Festival specially featured the "See the Benchmark, Become the Benchmark - 'Swiky Stars' Selection" event, recognizing those Swiky individuals who demonstrated excellence in their respective positions. This initiative aimed to make the extraordinary visible, allowing role models to become a guiding force.

Company leaders presented trophies and bonuses to the 38 "Swiky Stars," offering their congratulations and encouragement.
A Wonderful Encounter: Surprise Birthday Celebration
"Spreading love, igniting happiness" is Swiky's eternal mission. That evening, the company carefully prepared a collective birthday celebration for its family members, with surprise and delight evident on the faces of the 35 celebrants with September birthdays. A slice of cake, a wish, a gift — these served as rituals of commemoration and expressions of love.

Let Me Compliment You: Friendship Stronger Than Before
The company's continuous progress and battles are inseparable from the close unity of all departments. An ingeniously designed activity, "Let Me Compliment You," served as a profound tribute to the team spirit and an affirmation of every Swiky person's hard work and dedication.


Toasting Freely, Sharing Joyful Conversations
The annual Corporate Culture Festival is not only the "grand narrative" carrying the company's beliefs but also a "joyful gathering" for the Swiky people after their busy schedules. Swiky family members toasted freely, enjoying conversation and laughter, sharing heartwarming moments.



Gathering Strength, Winning the Future Together
Amidst a chorus of delighted cheers and exclamations, this year's Cultural Festival drew to a successful close. Let us all look forward to the next Corporate Culture Festival!